Pairing Wine With Music
Frontera is a Chilean wine producer which is owned by Concha y Toro who are pairing their wine with music, they have just released their first wines to be paired with Spotify
The well know music streaming service has curated various playlists that cleverly matches with the wine producers own Premium range.
Both companies are working on the premise that both wine and music are highly sensory activities so they have collaborated to allow US users to scan a code on the Frontera bottle with the Spotify app.
Read More: The Drinks Business